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商品編號： 9-195-196 出版日期： 1995/03/23 作者姓名： Kaplan, Robert S.;Datar, Srikant M. 商品類別： Other 商品規格： 17p 再版日期： 1997/04/22 地域： England 產業： Banking and investment industry 個案年度： 1993 - 1993
商品敘述：
A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broadening its customer base and increasing the range of products and services offered. It turns to activity-based costing as part of its reengineering effort to learn more about the process and product costs and customer profitability, and contemplates what actions to take based on this new information.
涵蓋領域：
Management accounting;Activity-based costing;Management;Cost accounting;Cost analysis;Cost systems;Competitive strategy;Business expansion
相關資料：
Case Teaching Note, (5-198-078), 5p, by Robert S. Kaplan;Spreadsheet Supplement, (XLS028), 0p, by Robert S. Kaplan, Srikant M. Datar
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